Brunello Cucinelli founded his most authentic meaning and his aesthetic research in manuality and craftsmanship. They are the truest expression of humanity and the creativity of people, and they are irrenunciable to us. Well, the innovative idea of coloring the cashmere is now a world-famous brand...

....I would not like to live in a world where everything is sterilely reconstructed to profit alone. Money is only worthwhile when it is spent to improve human existence and growth, and that is my end. (cit.)