It all began with Umberto Nobile, Massimo's grandfather, a name that has always had great importance in the world of luxury fragrances. Since the early 1930s he was the representative of Nina Ricci's perfumes and in 1942, in the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo's father, Benito, did the same for his wife in Naples and also the brother of Massimo, who fell in love with a Tuscan woman, opened a perfumery for his wife. Moved by the love for beautiful things and the passion handed down from father to son, Massimo has done something more. everything started from an idea that Massimo has had in his mind and heart for years, an idea that is getting stronger and bigger and bigger over time: you can try to hide it but an idea must follow its flow. ..