In the 1920s Pasquale Celli founded his company and created the Avon brand. A man of genius, of irresistible sympathy. He loved worldliness very much and fully embodied the spirit of the high society of those years. The company's first headquarters were in Milan.

On a summer afternoon, Pasquale Celli had an intuition: women and men, wrapped in very punishable bathing suits with long sleeves up to their wrists and pants up to their ankles, had to be freed. He revolutionized the swimsuit: he cut pants and sleeves, creating a model that for many was a scandal...